Investment Proposal
Transcript: COMMUNITY The current speed of (technological. marketing, distribution) change means that small owners and teams need to be trained continuously to avoid the dangers of being out thought and out maneuvered by competitors In US companies with fewer than 500 employees on average spend $1,605 per person per year on training Email Marketing (ie guides, video email gates etc) MISSION PPC (LinkedIn, Adwords) Company has loan $250,000 WHAT WE ARE LOOKING FOR UX WHERE ARE WE NOW Expect $5m series B cap raise to more aggressivly production, marketing and sales E LEARNING MARKET Approx $350,000 of seed funding has been inversted by founders Jon Plowright & Adam Davidson. We require an additional $1750,00 in Series A funding for deployment within a 12 month period. First funding tranche Dec 15 Enterprise Sales process educates decision makers and takes through sale, induction and support (ie Hubspot) FOCUS: INBOUND SALES Social mindset FOOD & BEVERAGE (F&B) High staff turnover rates (normally 30-50% +) difficulty properly inbounding new staff Our user experience and conversion rate from site visit to trial and trial to sign are at present poor. This is due to using an interim template website which is poor at best. We are building a new site to tackle some of our known shortcomings and constantly learning how to improve on the conversion. Set up groups or subgroups and admin/s manage group through dashboard tracking engagement, course completeions, forum and pushing courses on needs basis (picture showing connection of team) FUTURE FUNDING ROUNDS Sites currently focus on compliance or formal institutional (recongnised certificate) www.ecornell.com 'one off' training not 'just in time' education. Upside allows hospitality organizations to keep training budgets under tighter control, develop and retain existing employees and reduce the costs related to on-boarding WHERE WE FIT $1750,000 convertible note 10% capitalised interest Get $ CAC to approx 3 months (ie $90) THE MARKET OFFLINE HOSPITALITY TRAINING In the eyes of hospitality business globally we are a 'must have' online learning membership. Our cloud based video courses and community create essential life long learning & workforce productivity. Pay $30 per full month, $10 per Front of House team member per mnth. No contracts Inbound leads through marketing (ie Upside Live, blog, social media) THE MARKET Average 37.50 learning hours per employee per year www.trainingmag.com Get recognised (leader board) earn certificates, win awards RECOGNITION Prove model in OZ in 15 and first quarter 16, then 16 targeting of Canadian/US market rest of 16 BUSINESS MODEL Signed term sheet within 4-6 weeks PPC (LinkedIn, Adwords) Corporate training budgets are approx 58% in house and 42% outsourced Search Marketing (blog, video hooks) Identified the success of online training in other industries (Lynda.com,Creative Live). Identified that a like platform in hospitality is just a matter of time Affliliates (Course talent, digital partners, associations, sponsored content, customer referrals, strategic) Follow experts, make friends, join forums, host or attend events October 2015 OUR KEY USERS ACCOMMODATION Invested approx $500,000 of seed funding into approx 50 courses, talented team, website and user testing SOFTWARE AS A SERVICE (SaaS) What we know to be true is that learning is moving online at an unprecedented rate. And other the Upside currently no online learning site (globally) is solving the above challenges in the hospitality industry MARKETING FOCUS PRODUCT DEVELOPMENT THE ASK Seed funding invested approx $500,000 Private training providers Watch on desktop or Mobile (Bring Your Own Device) VISION & MISSON PROBLEMS WE ARE SOLVING Restaurants, cafes, bars Add new courses each month based on the course topics that industry and community is crying out for. Find best expert, they create course. We pay them 15% commission for life course. WHAT IS OUR PRODUCT CONTENT/ COURSE CREATION Tranche 1 Dec 15 - $500k The worldwide market for Self-Paced E Learning should reach revenue of $51.5 billion by 2016. In source: In depth E Learning Report conducted be Donceba www.docebo.com Search Marketing (blog, video hooks) INVESTMENT PRESENTATION We have 7 live courses. 24 in post production (plus mentor lessons/shortcourse) and a production schedule creating 5-10 new courses a month. Studio in Vancouver producing courses with some of the best experts from across North America and expect to have approx 35- 40 courses by Christmas 13 and 150 by end of 16 INBOUND SALES Courses are in two streams; Tranche 2 Apr 16 - $500k Labor costs to deliver sufficient training hours too high FUNDING Tranche 3 Aug 16 - $500k Hotels, motels, B&B's Social Media (#upsidehelps) The hospitality business training is currently mainly delivered by; 25% discount to series B Ad Hoc Advice/mentor Bold Time poor owners/managers $6B raised in venture capital for e-learning companies in past 5 years 1 million members by 2020
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