retail shop
Transcript: RETAIL Retail Idea Retail Idea A costume handmade accessories shop that reflects the culture of Lebanon A costume handmade accessories shop that reflects the culture of Lebanon Values & Missions Values & Missions Cultural Image Cultural Image The materials used are from Lebanese origin Dynamics Dynamics Every zone reflects a cultural atmosphere of a certain city Exculsive Exclusive Good design to attracts tourists Entertaining Entertaining Virtual Reality Clients Needs Clients Needs Cultural Content Cultural Content Entertain the customer, never make him feel bored Prices Prices Promotions/Offers/Low Prices Organization/Circulation Organiztion/Circulation Clear Path,Defined Zones Quality Quality perceived &actual quality,service quality Accessibility Accessibility Keeping Customers On the Move Customer Experience Customer's Experience WELCOMING WELCOMING Smiling in person Dressing by name Focus on customer Always say tha... Smiling in person Dressing by name Focus on customer Always say thank you Amusement Amusment Entertain the customer, never make him feel bored Cultural immersion Cultural Immersion Involve the customer with the lebanese culture Good service Good Service Serve people in a satisfying way Organization and speed Organization And Speed Organize products and serve quickly Customers Archetypes Customers Archetypes Families Families Foreigners Foreigners Tourists Tourists Teenagers Teenagers Downtown hangout people Downtown hangout people Lebanon local lovers Lebanon local lovers Critical Success Critical Success location & connecting Location And Contecting Easy access and be next to non-competitive retail business that have steady clients Custom Custom make it simple and let people share Clear zoning Clear zoning Feedback & reviews Feedback And Reviews Enhance the customer experience and don't disapoint Contemporize with traditions Contemporize with traditions Pottential offering Pottential offering Cultural classes When you walk into any store, anywhere, anytime and spend a few minutes, you can generally categorize that store as having a service culture where: Cultural classes 1-Salespeople must have been hired to ignore you. 2-Salespeople will help only when asked. 1-Salespeople must have been hired to ignore you. 2-Salespeople will help only when asked. 3-Salespeople are pushy and drool at the sight of you and your money. 4-Salespeople are professional, knowledgeable and make it easy and enjoyable to shop and buy. There are certainly more categories, or as we'll discuss in this article, "cultures," to identify retail operations. Each store has its own culture 3-Salespeople are pushy and drool at the sight of you and your money. 4-Salespeople are professional, knowledgeable and make it easy and enjoyable to shop and buy. There are certainly more categories, or as we'll discuss in this article, "cultures," to identify retail operations. Each store has its own culture Costom made offering What Retail Store Customers Want? Costom made offering Personalized Customer Service A Sensory Experien... Personalized Customer Service A Sensory Experience Fun and Entertainment A Curated Experience Personalized Customer Service Personalized Customer Service Customers want in-person service they can’t get online. This is crucial to differentiati... Customers want in-person service they can’t get online. This is crucial to differentiating your store from the one-dimensional online shopping experience. What to do: Make sure your salespeople are well trained in customer service and empower... What to do: Make sure your salespeople are well trained in customer service and empowered to make the customer experience outstanding. Hire for personality. You can teach someone to work a cash register, but you can’t teach “people skills A Sensory Experience A Sensory Experience Retail locations that are visually attractive and appealing are a big draw. Senso... Retail locations that are visually attractive and appealing are a big draw. Sensory experiences can take opposite forms. If your target market is kids or teens, you might want sensory overload with lots of excitement. If it’s moms, you might want a restful, relaxing escape from the stress of daily life. What to do: Look at your store with a critical eye to how it looks, sounds, even smells. Somethi... What to do: Look at your store with a critical eye to how it looks, sounds, even smells. Something as simple as playing the right music or adding comfortable chairs where customers’ friends can relax while they shop can make a huge difference in how much time customers spend with you. Fun and Entertainment Fun and Entertainment Customers no longer have to go to stores to buy, so you have to work harder. It’s always be... Customers no longer have to go to stores to buy, so you have to work harder. It’s always been the case that retail is competing for discretionary dollars, but today it’s even clearer that your store is competing with other leisure activities like going
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