Company Overview
Transcript: Seazick « Seazick » is faithfull to is fundress vocation : Do party but respect environment, listen the best dj’s of the world, reveal the new young artist to help them to become famous and all of this in a exceptional spot each year. The service we suggest you is an innovative festival. It is a new concept, the festival will take place on a cruise ship and will drop by 3 destination: Barcelona, Corse and Ibiza with an environmental goal. Our strengths such as ambition distinguish us to the other festivals which promote themselves only in internet whereas we will promote our festival on radio, internet and tv add. Our goal is to offer a combination of holidays and music festival with an environmental aim. Indeed, we are partnership with « Surfrider » and MSC. The most of our profits goes directly to the charity organization which is participaing all around the world to clean the beaches. And the customers can enjoy too their vacation on the cruiseship. It is a new form of tourism. This is environmental tourism, where the client is acting to protect the earth. The goal of the festival within five years is to become a big festival, to develop it and to be known all around the world. Intercultural event (+) Meeting of different culture (+) Less stress between the different country (+) Pollution (A large number of glass and can consuming increases the environmental pollution) (-) Energy consuming (-) Consummation of oil (-) Price LEGAL Threats 500€ for the week on the boat with a basic suit, breakfast + lunch and concert 1000€ for the week on the boat with a superior suit, 3 meals and concert 1500€ for the week on the boat with a VIP suit, Champaign, 3 meals and concert with an access to the artists party after concert. Having Fun Physical Environment TECHNOLOGICAL Process Evaluation and control CONTROL Become an international inescapable festival Find exceptional places each year Valorize sustainable development Make know the new artists Share the musical culture of different country Employees Manager Customers service Core competence Legislative executive, Competition of summer festivals in Europe Opportunities Promotion on internet (+) Creation of a website to sale our tickets (+) Videos on youtube (+) Situation Analysis SWOT Analysis Our festival is known and authorized by the European Union (+) Weaknesses - Advertising on tv, on radio, on internet - On radio : some tickets to win - People can buy tickets on internet or on mall for the festival - People can win tickets on partner radio - Tickets can be buy 6 month before the festival - Place are limited POLITICAL - Offer to the clients holidays and music at the same time at the same place - We offer them different thing they like but that they never do at the same time Innovation, qualities of service, Number of services, Number of clients, European coverage, Promotion Sales monitoring Make survey during all the period of promotion and during the festival and after. Event Organization Communication Negotiation To permit people enjoy music during one week while being on vacation on board. Short-term: offer more ticket on radio; price less expansive Long-term: do everything to keep our client and sponsors and be attractive Intercultural meeting (+) Seasick is for a large public, all around Europe (+) No discrimination (+) Product ONLY festival on cruise in the World Financial goals: Strenghts Do profit Payment of 20% of the turnover to environmental association Put the rest of the turnover aside for the next festival Short-term: tunrover= 5million; sales all tickets Long-term: faithfull the client and sponsors; have more customers The final aim is to earn some profit for International Development Association, a charity organisation witch acts to protect the environment Goals : the company want to create an international event unparalleled each year while at sensitize the population who was on the boat. Innovating Strategy Company Overview European Festival on a cruise ship Collaboration with many artists and river company agreement with ports or will some concerts, Sponsors, Known artists SOCIAL The mission of "Seazick" ENVIRONMENT EXECUTIVE SUMMARY People Solutions Higher price, Long festival period, Low capital Mismanagement, UnFinancial Goal Marketing Plan - Work on the esthetic of the web site -Pleasant-looking for the consumer -Easy to surf and find information Tickets for the festival are expensive (-) But if we think of price for a cruise it is not expensive (+) Charity acting Internet, creation of a website to sell the tickets for the festival Possibility to buy tickets on mall ECONOMICAL Objectives Place
Prezi Present
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