Product launch
Transcript: Presenters: Rabia Khalid Subzwari (22094) Kiran Shahani (22646) QuratUl Ain (18674) Pricing Approaches Value Based Pricing: We are focusing on buyer based approach (value based pricing) as we are setting prices by keeping in mind the buyers’ perceived value rather than on our cost. pricing strategies pricing strategies Transportation: Price adjustments strategies Promotional pricing: To increase our sales in future we will we focusing on our promotional strategy in which we will be selling our product below the initial price on temporary basis. sales Promotional strategy Supply chain: Like all of the manufacturing firms our supply chain also consists of two types of partners, that is upstream and downstream partners. Fixed Cost Amount in Rupees building depreciation expense 500,000 promotion and adv 2,500,000 executive salaries 8,400,000 machinery dep expense 101,500 Transportation 144,000 Utilities 2,400,000 total fixed cost 14,045,500 Variable cost Labours 1,200,000 Raw materials 5,000,000 Components 8,000,000 total variable cost 14,200,000 Selling Price PKR 20,000 Break-even analysis 1,413 Promotional strategy Personal selling: Promotional strategy New Product Pricing Strategies Market penetration pricing: We are focusing on penetration pricing strategy by setting low price in order to attract a large number of buyers and large market share. Product mix pricing strategy Captive product pricing: The printer will be our main product including its ink cartridge. We serve our ink cartridge as a captive product as it is essential part of the printer. Product launch Fabric Printer Our Sale representative sale personally and they have a product and also having knowledge about product. We use some technique to sale of product. Person to Person Online SALES Downstream partners: We will be using multichannel distribution channel and have two types of downstream partners. B-TO-B B-TO-C Promotional objectives: To capture the market through ads, bill boards, outlets using every tool to promote the product and overcome the market through promotional activities. Create differentiations in our brand. Promotional mix: Advertising: Social media TV commercials Magazines billboards Distribution channel We are going to use Target Costing that is we have priced our product according to its positioning. We have tailored our cost low since our targeted customer’s value lies in an economical product. The price of our product will be PKR 20,000. Product at this price would be suitable for the upper-middle class of Pakistan with no trouble. Upstream: These are the supplies that will help us manufacture good quality product. Raw materials: Thermoplastics, eutectic metals, edible materials, Rubber, etc Components: selective laser melting, digital light processing etc. parts: Wire, granular etc. Media timing: We use pulsing advertising pattern: Due to lower cost and it build high awareness. Shelf Sale person Customer care Motivating retailers Distribution channel Pricing strategies The mode of transportation we will use is “Trucks”. This is used because of the advantages it gives. Opportunity to deliver cargo directly from sender to recipient. It is fast, convenient, and also it reduces costs of loading, unloading and storage of cargo.
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