PEACH PSA PRESENTATION
Transcript: Promotion of self-directed cardiac health through education and a prescribed exercise regimen by a multidisciplinary team. Target of Campaign The End Radio Script Collaboration with community partners (CCAC) to promote cardiac wellness utilizing shared professional staff and recreation facilities. Become Cardioactive Current Brochure The Prince Edward Family Health Team Cardiac Rehabilitation Clinic provides a program of exercise and education that will support improved cardiovascular strength and fitness and reduce the chance of a cardiac event for patients whose doctors are with the PEFHT, who are at risk. 15 Second Radio Spot Visual Ad #3 Website "You survived, now strive to thrive!" Visual Ad #1 Flyer Statistics The benefits of Cardiac Rehab include: Reduction in mortality of up to 25% compared to standard care. This is clinically equivalent to the benefit from taking Beta blockers and ACE inhibitors, but unfortunately not as widely prescribed. Reduction in frequency and severity of angina as well as increased functional capacity in heart failure Improved exercise tolerance in all patients, including, elderly, frail and patients with CHF Improved lipid profiles 16 to 26% reduction in smoking Improvements in psychological well being Carol-Anne Gray PhysiotherapistMs Gray Quinte & District Rehabilitation for the PEFHT – Cardiac Rehabilitation Program Location: Staff The Picton Clinic 389 Main St Picton , ON K0K 2T0 Mary Stever, RN Clinical Care Coordinator PEFHT Cardiac Rehab and Heart Function Clinics 15 Second Radio Spot SFX: 6 seconds MUSIC: 9 seconds VOICE: 7 seconds SFX: Hallway Ambience INTERCOM: Code Blue, Unit 2, Code Blue. Dr. Smith to Unit 2. SFX: Running/Quick Paced Steps SFX: Woman Crying/Scream SFX: 2 beeps, flat lineMUSIC: Cheerier music (25 seconds) NARRATOR: PEACH. Prince Edward Ambuatory Cardiac Health, Cardiac Rehabilitation. Become Cardio Active. Patient Services Your doctor has suggested you participate in the Cardiac Rehabilitation Program and you have agreed. So now what? A referral will be sent to the program administrator who will contact you with an appointment time. At the first appointment you will sign consents and receive some valuable tools to assist the medical staff with the screening process. Tools include a food diary, health questionnaire and a walking diary. Fill these out and return them on screening day. On screening day you will be seen by the cardiac nurse, the physiotherapist and a doctor. Each will examine you and together will write your “exercise prescription”. The prescription is unique to you and will be used during the exercise program. The program will take place at our facility in the medical building, next to the hospital, on Wednesday and Friday mornings. Please arrive 15 minutes early to exercise day wearing comfortable clothing and clean indoor shoes and bring a water bottle. The physiotherapist and nurse will be there to guide you through the program. There will be a warm up, active exercise, a cool down and a short education session. On your days off you will be encouraged to walk and exercise at home. The Patient Process 30 Second Radio Spot 30 Second Radio Spot SFX: 5 seconds VOICE:23.5 seconds MUSIC:25 seconds SFX: Hallway Ambience INTERCOM: Code Blue, Unit 2, Code Blue. Dr. Smith to Unit 2. SFX: Running/Quick Paced Steps SFX: Woman Crying/Scream SFX: 2 beeps, flat lineMUSIC: Cheerier music (25 seconds) NARRATOR: You survived a cardiac event. Now it is time to visit PEACH—Prince Edward Ambulatory Cardiac Health, a Cardiac Rehabilitation program under the Prince Edward Family Health Team. Believing regular exercise and proper diet is the most proven and cost effective way of preventing further cardiac events. Speak to your family doctor for a referral. Become Cardio Active. MUSIC: At 24 seconds in, fade last second. Rough Work Staff This cause is close to my heart and hometown's heart. The business minded side of me also noticed there was very little media or advertising for the organization. I felt like this would be an excellent opportunity to build my CV. Mission Statement Cathy Brose, R.N.Cathy Brose Nurse Health Educator and Case Manager Prince Edward Family Health Tea 15 Second Radio Script PEACH Vision peachcr.wordpress.com Education sessions on Cardiac Health Diet Plan Exercise facility Exercise classes Personalized exercise perscription Physiotherapists on site during exercise Registered Nurses monitoring during exercise Computer course Preliminary Call to Action Ideas Why I chose this as my PSA Campaign? Those who have experienced a Cardiac Event. There will be some bias on age, however, the overall purpose of this campaign will be preventative. "Become Cardioactive" Fat lady singing is imminent. Cardiologist Dr. Philip Whattham and Dr. Steve Blanchard M.D. have generously taken on the role of the doctors associated with the program. Throughout thorough screening, these doctors are aiding in the care of these patients. The staff also
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