Linked In
Transcript: Status Updates - This is a short sentence or two that you can post on a daily basis, a quick update. Upload a Photo - This is an upload of any image, which can include a caption and link to people's pages. This is very similar to uploading a photograph on Facebook. Published Post - This is an article, similar to a blog post. These cannot be posted from Company Profiles, however you can post it on a Personal Profile to share on a Company Page later. YOU MUST REMEMBER! Remember: LinkedIn is designed to build relationships with others. THIS IS NOT A SALES PLATFORM! There are three types of posts you can do from you personal profile. These are the following: Status Update - short post, Photograph Upload, Published Post. Posts can be made from other platforms, such as Hootsuite. Users can 'follow' Company Pages. Any posts from either of your pages will appear in connections' News Feed, similar to Facebook. LinkedIn is a platform designed to create connections and relationships between people. This is not a sales platform. I Hope You Enjoyed The Presentation! :) These appear on any given page that you desire, such as your profile or company page. The viewers of this are selected in the same way as the Advanced Search, however do not need to be connections. You can create a new campaign similar to the design offers available on Mailchimp to make it stand out. Additional Information On Your Personal Page The Basics You can advance your searches by clicking on the 'Advanced' Button next to the search bar. This gives you multiple search options, as described in the Screen shot below: The Basics, Your Personal Page, Company Page, Gaining Connections, Maintaining Connections, Premium Features. Connections are not difficult to gain, however many people do not maintain this connection. To successfully remain in constant contact with your connections, you must consider: Your Posts, Group Activity, Managing Contacts. Having more connections is of great use to you. The more connections you have, the more people can find you. Also, the more connections you have, the more you can find others. Accepting key influencers or those with 500+ connections give far more 2nd and 3rd connection results in searches. Others can put recommendations on your personal profile. These need to be approved by you prior to them being displayed on your profile. You can often encourage recommendations for your profile by completing them for others prior to asking for a recommendation from them. This gives similar to a review, allowing viewers to have a general idea of your previous projects, client base, working style and skills. It Is Recommended That You Post From Your Company Page At Least TWICE A DAY To Ensure That You Are Seen On Followers' Feeds! Manage Your Contacts Current Experience Personal Profiles can 'follow' the company page. Regular updates ensures that followers maintain constant communication and awareness of the company. Company Page activity can easily be tracked. Previous Experience This is a description of you previous positions and experience, allowing the viewer to have an insight into your background and key skills. Ensure that you use key words as much as possible thoughout this. Keep this relevant to your current position. You do not need to include everything. The 7 Steps To Maintaining Leads As previously discussed, you can request recommendations to feature on your profile and give a general idea about the work that you have completed in the past and the method that you took. This gives an insight to any potential customers coming directly from a previous one. LinkedIn searches pages and profiles by using keywords that the person has put in the search bar. If You Have Any Questions, I Will Be Happy To Answer Them. The entire profile is searched for Keywords, so you must ensure that you use them as often as possible throughout. The more often you use the keywords and the more connections you have, the higher you will appear on search results. The number of endorsements are listed on the persons' profile, as shown in the screen shot: Everything Explained So Far... This is a feature that allows you to add multiple media to your profile and page. These can be vimeo or youtube links, pfs, slideshows, prezi's and many more. This allows you to display some of your work to the viewer. You can have up to 7 videos in the summary and 7 videos in the experience section. This is a description of your current job position and responsibilities within it. This can come up in searches by others encouraging them to connect with you. You can use these connections to link them to the Company Page. You can also link clients in your description to show reliable sources and any common links that you may have with the viewer of the profile. JOIN GROUP DISCUSSIONS! Payment Options Hootsuite LinkedIn Data Tool Projects and Publications Adverts You can track your profile's progress by checking the numbers on the right hand side. This clearly
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